Calculate Subscription Metrics
2025 SaaS Benchmarks
| Metric | Good | Excellent | Top 10% |
|---|
Aim for LTV:CAC > 3:1
Subscription Revenue Calculator 2025: MRR, ARR, Churn, LTV, CAC — SaaS & Beyond
Subscription is king. Our subscription revenue calculator forecasts MRR, ARR, churn impact, LTV, CAC payback — for SaaS, media, gyms, boxes.
In 2025, recurring revenue = valuation multiplier.
Key Metrics
MRR = Subscribers × ARPU
ARR = MRR × 12
Churn = (Lost Subs ÷ Starting Subs) × 100
LTV = ARPU ÷ Churn Rate
CAC Payback = CAC ÷ (ARPU × Gross Margin)
Why Subscriptions Matter in 2025
AI personalization, usage-based pricing, and bundling drive growth. Churn kills.
How to Use the Calculator
- Enter starting subs and new/month
- Input churn % and ARPU
- Add CAC and forecast months
- Click “Calculate” — see MRR, ARR, LTV, payback, chart
Real-World Examples
Example 1: SaaS Startup
5K subs, +300/mo, 5% churn, $49 ARPU
MRR: $245K → ARR: $3.3M in 12 mo
LTV: $980, CAC: $300 → Ratio: 3.3x
Example 2: Media App
10K subs, +500/mo, 8% churn, $9.99 ARPU
MRR: $100K → $180K in 12 mo
2025 SaaS Benchmarks
| Metric | Good | Excellent | Top 10% |
|---|---|---|---|
| Churn | <7% | <5% | <3% |
| LTV:CAC | >3:1 | >5:1 | >8:1 |
| CAC Payback | <12 mo | <9 mo | <6 mo |
| Net Revenue Retention | >100% | >120% | >150% |
Reduce Churn
- Onboarding: 90-day success plan
- Usage: Track feature adoption
- Support: AI chat + human
- Pricing: Annual discounts
2025 Trends
- Usage-Based: Pay per API call
- AI Upsell: Personalized plans
- Bundles: Super-apps
- Zero-Party Data: Privacy-first
MRR Types
- New MRR: From new subs
- Expansion: Upsells
- Contraction: Downgrades
- Churned: Lost
Integrate with Other Tools
Common Mistakes
- Ignoring expansion revenue
- Using gross churn
- High CAC, low LTV
- Not segmenting cohorts
Conclusion: Subscriptions Are Predictable Cash
Use the subscription calculator monthly. Grow MRR. Kill churn. Scale LTV.
In 2025, subscription winners dominate.
Not investment advice. Consult a CFO.
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